From CARNY LINGO
LUGEN - A really dumb, easy 'mark'.
(Leath-cheann, half-wit)
MARK - A carnival term for townspeople. Particularly, the ones who become their cusomers.
Marc: target.
A wild "mark" who wagers large amounts of money is called a "Mark Anthony" on the west coast.
Marc An-dána: a rash mark
This is from Carny Lingo:
http://welcometothefair.com/lingo/#a-d