The policy is flawed, and is being reviewed.
Personally I think it does more harm than good, since it allows people to say "they only speak Irish beacuse they're paid to".
I would like to see the funds put into schemes like the language assistants scheme. "scéim na gcuntoirí teanga"
http://www.pobail.ie/ie/AnGhaeltacht/SceimeannaagusobairnaRoinnesaGhaeltacht/Sce imLabhairtnaGaeilge/ http:///cogg/global/site/gaeilge/foilseachain.asp?id=36&cid=47